When it comes to making a splash without stealing the spotlight, some brands have mastered the art of showing up, showing out, and leaving everyone talking. At this year’s Flytime Fest, we just couldn’t ignore how some bold, lifestyle-driven liquor brands delivered a masterclass in how to be the ultimate party opportunist. Here’s a breakdown of how it’s done—and why you should take notes (individual or brand).
1. Spot the Opportunity and Pounce
The first rule of being an opportunist? Timing is everything. With Flytime Fest drawing in a crowd of music lovers, influencers, and high-net-worth individuals, the stage was already set. Some liquor brands- Like Martell and Avion- recognized this as the perfect moment to bring their products to life and be part of the fun.
2. Add a Touch of Star Power
Enter the Celebrity Wall of Fame, an interactive, ego-boosting installation backed by Martell. Celebrities and VIPs left their autographs, creating a buzz-worthy centerpiece that fused exclusivity with entertainment. It was a simple yet genius move that made everyone feel like a star.
3. Keep the Drinks Flowing
Nothing loosens up a crowd like expertly crafted cocktails, and Martell delivered on this front. Free premium drinks had guests mingling, laughing, and vibing to the festival’s energy. When spirits are high (literally), memories are made.
4. Mix Business with Pleasure- Contrary to Popular Belief
While the crowd was soaking up the music and the cocktails, Avion Tequila made its grand debut. Launching a tequila brand at a festival teeming with energy was a strategic masterstroke. With Avion’s ethos of celebrating life, it seamlessly tied into the celebratory atmosphere of the fest.
5. Amplify the Experience with a Showstopper
Picture this: Davido takes the stage, decked out in high fashion, delivering an electrifying performance. Avion Tequila’s bold identity, centered on living life fully, found its perfect match in the music and the energy of the night. This wasn’t just a performance; it was an extension of the brand’s DNA.
6. Make People Feel Like They’re Part of Something Bigger
From the Celebrity Wall of Fame to Avion’s celebratory debut, Pernod Ricard’s activations didn’t just entertain—they created moments. Guests became more than attendees- they were part of a story that connected music, lifestyle, and premium spirits in a memorable way.
7. Leave Them Wanting More
By the end of the festival, Martell’s signature boldness and Avion’s fresh celebratory vibe had made their mark. The buzz lingered long after the lights dimmed, leaving audiences with memories tied to Pernod Ricard’s vision of bold living and experiences that could last a lifetime.
Final Sip:
The secret to being the life of the party without hosting it? Show up where the fun is, add value, and leave everyone talking. Pernod Ricard’s Flytime Fest activations, from Martell’s iconic wall to Avion’s bold launch, remind us that great brands don’t just make products—they create moments. And when those moments are tied to music, lifestyle, and celebration, they’re nothing short of legendary. And there you have it, your new goal for the year 2025- Have a beautiful year.
