Nigerian media entrepreneur Chude Jideonwo recently shared a pivotal financial decision he made at just 24, choosing to invest in real estate over luxury spending.
Speaking on a podcast, Chude revealed that when he came into a significant amount of money in his mid-twenties, he bought a house in Lekki rather than splurge on cars or other flashy purchases. Remarkably, he only replaced his car in 2024—after driving it for ten years—joking that it was practically “crying to be replaced.”
“I’ve never been drawn to flashy appearances,” he said. “I believe in building real wealth—putting your money into something solid. So even if you fall, you don’t hit the ground—you land on what you’ve built.”
He also criticized the growing trend of financial decisions made to impress social media followers, urging young people to resist the pressure of curated online lifestyles. “Many of those people won’t matter in five years,” he warned.
Chude didn’t hold back in exposing what he sees behind the curtain of celebrity life, revealing that some public figures rent luxurious homes—sometimes even on streets named after them—while secretly struggling with landlords.
In a time when perception often outweighs reality, he urged young Nigerians to focus on sustainable success rather than short-term validation. “Don’t let peer pressure push you into a lifestyle you can’t afford,” he advised. “Make choices that your future self will thank you for.”
